Premium digital subscription platform
ESPN INSIDER / ESPN THE MAGAZINE
ESPN INSIDER / ESPN THE MAGAZINE
ESPN INSIDER / ESPN THE MAGAZINE
Led product and experience design for ESPN’s premium subscription platform, supporting large-scale growth and engagement across digital channels.
Led product and experience design for ESPN’s premium subscription platform, supporting large-scale growth and engagement across digital channels.
Led product and experience design for ESPN’s premium subscription platform, supporting large-scale growth and engagement across digital channels.
LAUNCHED
2008-2011
Platforms
800,000+
RATING
66% ⬆
PRODUCTS
$20,000,000+
INTRODUCTION
ESPN set out to bring ESPN The Magazine into a fully realized digital experience, merging it with ESPN Insider to create a unified subscription platform. As Online Creative Director, I helped lead a team that redefined how ESPN’s on-air talent was positioned across digital, transforming personalities into scalable, content-driven brands aligned with high-growth audience segments.
INTRODUCTION
ESPN set out to bring ESPN The Magazine into a fully realized digital experience, merging it with ESPN Insider to create a unified subscription platform. As Online Creative Director, I helped lead a team that redefined how ESPN’s on-air talent was positioned across digital, transforming personalities into scalable, content-driven brands aligned with high-growth audience segments.
STRATEGY
We identified an opportunity to organize ESPN’s talent into distinct verticals that could drive deeper engagement and monetization. I directed the rebranding, repositioning and user experience across Fantasy Sports, Gambling, NFL, and Rumors, establishing unique identities, voices, and user experiences for each—effectively turning talent into standalone digital products within the ESPN ecosystem.
STRATEGY
We identified an opportunity to organize ESPN’s talent into distinct verticals that could drive deeper engagement and monetization. I directed the rebranding, repositioning and user experience across Fantasy Sports, Gambling, NFL, and Rumors, establishing unique identities, voices, and user experiences for each—effectively turning talent into standalone digital products within the ESPN ecosystem.
STRATEGY
We identified an opportunity to organize ESPN’s talent into distinct verticals that could drive deeper engagement and monetization. I directed the rebranding, repositioning and user experience across Fantasy Sports, Gambling, NFL, and Rumors, establishing unique identities, voices, and user experiences for each—effectively turning talent into standalone digital products within the ESPN ecosystem.
EXECUTION
I oversaw the creative direction and rollout of a network of web and mobile apps, blogs, and interactive tools, ensuring seamless integration across ESPN.com. I also directed high-impact homepage experiences during key moments, including the NCAA Tournament, Fantasy Draft season, and the NFL Draft, maximizing visibility and user adoption, while ensuring the ultimate in performance and functionality during high-traffic surges.
EXECUTION
I oversaw the creative direction and rollout of a network of web and mobile apps, blogs, and interactive tools, ensuring seamless integration across ESPN.com. I also directed high-impact homepage experiences during key moments, including the NCAA Tournament, Fantasy Draft season, and the NFL Draft, maximizing visibility and user adoption, while ensuring the ultimate in performance and functionality during high-traffic surges.
IMPACT
The platform generated over $20M in revenue and drove an increase of more than 800,000 subscribers. It also significantly expanded the role of talent-led content within ESPN’s digital ecosystem during a period when ESPN.com ranked as the #1 sports site globally, the #3 news site, and a top 50 site overall.
IMPACT
The platform generated over $20M in revenue and drove an increase of more than 800,000 subscribers. It also significantly expanded the role of talent-led content within ESPN’s digital ecosystem during a period when ESPN.com ranked as the #1 sports site globally, the #3 news site, and a top 50 site overall.
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