A creative studio for brands and products
Codi Studios
Codi Studios
Codi Studios
Creating original content for some of the world’s biggest brands and personalities across digital and physical spaces.
Creating original content for some of the world’s biggest brands and personalities across digital and physical spaces.
Creating original content for some of the world’s biggest brands and personalities across digital and physical spaces.
LAUNCHED
2006
Platforms
BRANDS
RATING
PRODUCTS
PRODUCTS
GLOBAL
At Codi Studios, I created digitally driven brand experiences pushing interactive advertising into new territory. Working across campaigns for clients including ESPN, American Express, McKinsey & Co., Sports Illustrated, W Hotels, Country Time, Electrolux, Cotton, New York Lottery and more, we created websites, games, and immersive branded experiences that blended storytelling, motion, interaction, and emerging web technology. The work spanned everything from sports media platforms and seasonal social campaigns to interactive product demos and promotional mini games, each designed to extend a brand beyond traditional advertising and into something more participatory, memorable, and forward-looking.
At Codi Studios, I created digitally driven brand experiences pushing interactive advertising into new territory. Working across campaigns for clients including ESPN, American Express, McKinsey & Co., Sports Illustrated, W Hotels, Country Time, Electrolux, Cotton, New York Lottery and more, we created websites, games, and immersive branded experiences that blended storytelling, motion, interaction, and emerging web technology. The work spanned everything from sports media platforms and seasonal social campaigns to interactive product demos and promotional mini games, each designed to extend a brand beyond traditional advertising and into something more participatory, memorable, and forward-looking.
COUNTRY TIME LEMONADE
I helped develop a year-long digital campaign for Country Time Lemonade built around the themes “We Hate Winter” and “Welcome Back Summer.” The experience transformed seasonal frustration into a social brand platform, combining interactive storytelling, campaign art direction, and Facebook participation to invite users to share their own winter complaints and summer memories. The result was a playful, evolving digital experience that extended the brand beyond a traditional promotion and turned audience participation into the core of the campaign.
COUNTRY TIME LEMONADE
I helped develop a year-long digital campaign for Country Time Lemonade built around the themes “We Hate Winter” and “Welcome Back Summer.” The experience transformed seasonal frustration into a social brand platform, combining interactive storytelling, campaign art direction, and Facebook participation to invite users to share their own winter complaints and summer memories. The result was a playful, evolving digital experience that extended the brand beyond a traditional promotion and turned audience participation into the core of the campaign.
COUNTRY TIME LEMONADE
I helped develop a year-long digital campaign for Country Time Lemonade built around the themes “We Hate Winter” and “Welcome Back Summer.” The experience transformed seasonal frustration into a social brand platform, combining interactive storytelling, campaign art direction, and Facebook participation to invite users to share their own winter complaints and summer memories. The result was a playful, evolving digital experience that extended the brand beyond a traditional promotion and turned audience participation into the core of the campaign.
COTTON
For Cotton, I worked with my client to create “Is It Green,” an interactive game show experience built around the idea of challenging users to decide whether products pulled from a closet were actually environmentally friendly. We produced a photo shoot on green screen to capture a range of hosts, scenarios, and reactions, then layered those assets into a playful, dynamic digital experience that blended game mechanics with branded storytelling. At a time when integrating video and rich media seamlessly into the web was still highly ambitious, the project pushed the medium forward and helped make sustainability content feel engaging, participatory, and entertaining.
COTTON
For Cotton, I worked with my client to create “Is It Green,” an interactive game show experience built around the idea of challenging users to decide whether products pulled from a closet were actually environmentally friendly. We produced a photo shoot on green screen to capture a range of hosts, scenarios, and reactions, then layered those assets into a playful, dynamic digital experience that blended game mechanics with branded storytelling. At a time when integrating video and rich media seamlessly into the web was still highly ambitious, the project pushed the medium forward and helped make sustainability content feel engaging, participatory, and entertaining.
ELECTROLUX
For Electrolux, I worked on the digital experience supporting the “Be More Amazing” Kelly Ripa campaign, created by my client at a time when Kelly was one of the most recognizable personalities on television. I helped develop an ambitious interactive website that pushed the limits of web technology, allowing users to explore Electrolux products inside Kelly’s virtual kitchen through an immersive, motion-driven experience. Using prerecorded video and responsive interaction design, the site created the illusion of real-time engagement, with Kelly reacting to user actions and demonstrating products in a way that made the brand feel both innovative and accessible.
ELECTROLUX
For Electrolux, I worked on the digital experience supporting the “Be More Amazing” Kelly Ripa campaign, created by my client at a time when Kelly was one of the most recognizable personalities on television. I helped develop an ambitious interactive website that pushed the limits of web technology, allowing users to explore Electrolux products inside Kelly’s virtual kitchen through an immersive, motion-driven experience. Using prerecorded video and responsive interaction design, the site created the illusion of real-time engagement, with Kelly reacting to user actions and demonstrating products in a way that made the brand feel both innovative and accessible.
NEW YORK LOTTERY
For New York Lottery, I worked with my client on the digital extensions for the statewide “Little Bit of Luck” campaign, which featured a man shrunken down and composited into live-action scenarios through high-end video effects. To support the broadcast campaign, we developed a series of online mini games that translated the commercials’ playful concept into interactive experiences. The work extended the campaign beyond traditional advertising, using digital storytelling and game design to give the “Little Bit of Luck” idea a more engaging, participatory life online.
NEW YORK LOTTERY
For New York Lottery, I worked with my client on the digital extensions for the statewide “Little Bit of Luck” campaign, which featured a man shrunken down and composited into live-action scenarios through high-end video effects. To support the broadcast campaign, we developed a series of online mini games that translated the commercials’ playful concept into interactive experiences. The work extended the campaign beyond traditional advertising, using digital storytelling and game design to give the “Little Bit of Luck” idea a more engaging, participatory life online.
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