The swipe-based movie rating and recommendation app!
Crittr
Crittr
Crittr
Become a critic with Crittr! Tweet reviews, build watchlists, and watch right from the app.
Become a critic with Crittr! Tweet reviews, build watchlists, and watch right from the app.
Become a critic with Crittr! Tweet reviews, build watchlists, and watch right from the app.
LAUNCHED
2017
Platforms
iOS: iPad, iPhone; Android
RATING
★★★★★
INTRODUCTION
Crittr was a B2C movie rating and recommendation app developed to generate audience insight for Hollywood studios. The platform combined consumer-facing film discovery with a data-driven backend, using social engagement and rapid user feedback to capture sentiment around current and upcoming releases.
INTRODUCTION
Crittr was a B2C movie rating and recommendation app developed to generate audience insight for Hollywood studios. The platform combined consumer-facing film discovery with a data-driven backend, using social engagement and rapid user feedback to capture sentiment around current and upcoming releases.
STRATEGY
We designed Crittr around a fast, low-friction interaction model that made movie rating feel visual, social, and immediate. The core experience used swipe-based inputs to let users quickly rate a film thumbs up or down, add it to a watchlist, or toss it, while poster-driven gestures made browsing more tactile. Beyond ratings, the platform was built to generate social content, helping studios collect audience data while extending promotional reach.
STRATEGY
We designed Crittr around a fast, low-friction interaction model that made movie rating feel visual, social, and immediate. The core experience used swipe-based inputs to let users quickly rate a film thumbs up or down, add it to a watchlist, or toss it, while poster-driven gestures made browsing more tactile. Beyond ratings, the platform was built to generate social content, helping studios collect audience data while extending promotional reach.
STRATEGY
We designed Crittr around a fast, low-friction interaction model that made movie rating feel visual, social, and immediate. The core experience used swipe-based inputs to let users quickly rate a film thumbs up or down, add it to a watchlist, or toss it, while poster-driven gestures made browsing more tactile. Beyond ratings, the platform was built to generate social content, helping studios collect audience data while extending promotional reach.
EXECUTION
I helped shape a mobile-first product centered on gesture-based interaction, rapid content flows, and social engagement. After the initial rating action, the app surfaced a lightweight follow-up prompt that encouraged users to comment or tweet about a film, adding another layer of audience sentiment and shareable promotion. The platform also integrated third-party viewing services including Disney, HBO Go, Netflix, and Amazon Prime, extending the experience from discovery into viewing utility.
EXECUTION
I helped shape a mobile-first product centered on gesture-based interaction, rapid content flows, and social engagement. After the initial rating action, the app surfaced a lightweight follow-up prompt that encouraged users to comment or tweet about a film, adding another layer of audience sentiment and shareable promotion. The platform also integrated third-party viewing services including Disney, HBO Go, Netflix, and Amazon Prime, extending the experience from discovery into viewing utility.
IMPACT
Crittr turned casual movie browsing into a structured audience intelligence product. By combining swipe-based UX, social content generation, and streaming-service integration, the platform created value for both consumers and studios by simplifying discovery while surfacing real-time audience preference and viewing intent.
IMPACT
Crittr turned casual movie browsing into a structured audience intelligence product. By combining swipe-based UX, social content generation, and streaming-service integration, the platform created value for both consumers and studios by simplifying discovery while surfacing real-time audience preference and viewing intent.
More Works More Works
