Executive Creative Director
Executive Creative Director
Executive Creative Director
Digital Platforms • Experience Design • Brand Ecosystems
Design and product leader with 20+ years building digital platforms and brand experiences for organizations including ESPN, American Express, McKinsey & Co., DDB, Hearst, Electrolux, Kraft Heinz and Sports Illustrated.
Digital Platforms • Experience Design • Brand Ecosystems
Design and product leader with 20+ years building digital platforms and brand experiences for organizations including ESPN, American Express, DDB, Hearst, McKinsey & Co, Electrolux, The Kraft Heinz Company and Sports Illustrated.
Digital Platforms • Experience Design • Brand Ecosystems
Design and product leader with 20+ years building digital platforms and brand experiences for organizations including ESPN, American Express, DDB, Hearst, McKinsey & Co, Electrolux, The Kraft Heinz Company and Sports Illustrated.
02
//Portfolio
2002 - 2026
//Portfolio
2002 - 2026
FEATURED WORK
03
//Who Am I
Since 2002
//Who Am I
Since 2002
More About
daniel rocco
More About
daniel rocco
I AM a creative and product leader with 20+ years designing digital platforms across media, SaaS, subscription ecosystems, and consumer products.
MY work spans enterprise organizations, startups, and founder-led ventures, with a focus on creative direction, platform design, and emerging AI-driven experiences.
I'M AN INNOVATIVE DESIGNER AND DIGITAL ARTIST IN TOKYO. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN SHINES THROUGH IN MY WORK.
I care deeply about the work I take on and the teams I build around it. Surrounding myself with talent and amplifying their voices creates an environment where strong ideas can thrive and boundries can be broken. My best work happens in hyper-focused sprints, immersing myself in a brand and its audience to uncover creative opportunities and push ideas further.
06
//Career Stats
ACROSS ALL BUSINESS
//Career Stats
ACROSS ALL BUSINESS
SUBSCRIBERS REACHED
SUBSCRIBERS REACHED
PAID APP DOWNLOADS
PAID APP DOWNLOADS
CLIENT BUSINESS GENERATED
BUSINESS GENERATED
CLIENT BUSINESS GENERATED
UNITS OF PRODUCT SOLD
UNITS OF PRODUCT SOLD
07
//Experience
20+ years
//Experience
20+ years
EXPERIENCE
CANNA SUPPLY HOUSE
Founder / President / Chief Creative Officer
2019 - Present
Co-founder and product designer of a premium packaging design and manufacturing company specializing in child-resistant and sustainable solutions for 50+ clients in regulated industries.
CANNA SUPPLY HOUSE
Founder / President / Chief Creative Officer
2019 - Present
Co-founder and product designer of a premium packaging design and manufacturing company specializing in child-resistant and sustainable solutions for 50+ clients in regulated industries.
Fantasy Draft Engine
Founder / Chief Product Officer
2011 – 2019
Designed and built a real-time fantasy sports drafting platform licensed by ESPN for seven consecutive years and integrated with CBS Sports and Yahoo! Fantasy.
Fantasy Draft Engine
Founder / Chief Product Officer
2011 – 2019
Designed and built a real-time fantasy sports drafting platform licensed by ESPN for seven consecutive years and integrated with CBS Sports and Yahoo! Fantasy.
ESPN: The Magazine / ESPN Insider
Online Creative Director / Head of Product
2008 – 2011
Directed product design and user experience for ESPN Insider and ESPN The Magazine online during the organization’s transition to large-scale subscription platforms supporting 800,000+ users.
ESPN: The Magazine / ESPN Insider
Online Creative Director / Head of Product
2008 – 2011
Directed product design and user experience for ESPN Insider and ESPN The Magazine online during the organization’s transition to large-scale subscription platforms supporting 800,000+ users.
Codi Studios
Founder / Executive Creative Director
2006 - Present
Independent creative design studio serving enterprise media and entertainment.
Codi Studios
Founder / Executive Creative Director
2006 - Present
Independent creative design studio serving enterprise media and entertainment.
